THE GREAT SHIFT
I am Markos Portokaloglou
from Cotyora* in Pontus. The
export of oriental tobacco is
my business. It is a delicate
a n d h a n d m a d e l u x u r y
product. The farmers are
baling the leaves in a way that
conservation is ensured.
H o w e v e r, o n l y f a c t o r y
processing can standardize
the commercial product and
ensure the damage-free
transport. What do you think
is the basis to negotiate with clients?
Variety, size, color, smoking characteristics
and packaging, in a word: quality. To
ensure quality, we need modern buildings
for processing, incorporated offices for the
large scale trade and spaces so that workers
can rest during their break.
*Ordu in present day Turkey